Hi-Tec is a nationally acclaimed footwear company that has a rich history of outdoor living and active comfort. Based out of Portland, OR the client's challenge was to further engage customers therefore boosting ecommerce sales and expanding their Facebook fan base. 

My goal creatively was to stay true to the brands strong national creative, while implementing new and fun designs to engage consumers in conversation and ultimately purchase. 

This included the following: 

1. Social Media Sweepstakes - creative direction, idea generation, execution

2. Email Campaigns - several rotating templates, idea generation, execution

3. Homepage Website Design - testing several new layouts / design elements 

4. Internal Website Redesign - creative direction, execution, reorganization of layout to make ecommerce management more simple.