Magnum Boots is the leading brand for Military and Service personnel footwear, promising safety and comfort for the not-so-desk jobs. This client rich history provided a steady and loyal consumer base. The goal was to get in touch with these consumers directly and begin a conversation. Using a Facebook sweepstakes to increase engagement, and website redesigns to make browsing more simple, Magnum was able to not only increase traffic, but continue to build on their trusted brand name.
This was done through:
1. Social Media Sweepstakes
2. Email Campaigns
3. Website touch ups / redesigns to make browsing more convenient and engaging
4. Landing Page to spark interest for unengaged consumers